On 22nd December 2022, Malakoff Corporation Berhad (“Malakoff”) collaborated with its waste management solutions subsidiary, Alam Flora Environmental Solutions (“AFES”) to officially launch the ‘Jom Kitar Semula Bersama Mukim Serkat’ programme at Kompleks Penghulu Mukim Serkat in Pontian, Johor. Aimed at raising public awareness on environmental issues especially regarding the benefits of reducing, re-using and recycling of materials, the event was attended by the representative from the Pontian District Office, Encik Roslan bin Bokari, the Special Officer to the Yang Berhormat of ADUN Kukup, Encik Mohd Nazrul Hassan bin Md Min, the Plant Manager of Tanjung Bin Power Plant Encik Mohd Kopli bin Yunus, the Deputy General Manager for Business Operations at AFES Encik Azman bin Samsuri, representative from ATT Tanjung Bin Sdn Bhd, Encik Shamsul Amri bin Abu Hassan, the Village Chief of Mukim Serkat, Encik Zool Shuhaifi bin Hassin and representatives from the villages and Malakoff’s adopted schools at Mukim Serkat.

As part of the initiative’s objective to further educate the younger generation on environmental awareness, the seven adopted schools will be competing against each other on the highest number of recyclables submitted by 20th January and brought to the designated recycling bins placed at Kompleks Penghulu Mukim Serkat. Once all the recyclable goods that have been deemed eligible are weighed in, the winning school will receive a special prize for their concerted efforts. The local communities at Mukim Serkat have also been invited to participate on the collection day, where the person with the heaviest eligible recyclable goods will win cash prizes sponsored by AFES.

In his speech, Encik Roslan expressed his gratitude towards Malakoff and AFES for organising such an initiative as he firmly believes that with concentrated efforts and focus on the younger generation, the spirit of environmental care can be further cultivated to drive behavioural change among Malaysians towards a sustainable future for the country. With sheer determination and consistency, the younger generation of the country can certainly be moulded into a sustainable conscious generation which will be crucial in determining the future of our planet.

This initiative is part of our Corporate Social Responsibility (“CSR”) Environmental Programme which focuses on raising public awareness on issues involving the environment and sustainable approach to minimise negligence that can have damaging effects on the environment. Besides being in line with the Government’s aspiration to achieve a 40% recycling rate by year 2025, this programme is also part of the Group’s commitment to Sustainable Development Goal (“SDG”) No. 12 (Responsible Consumption and Production) and SDG No.17 (Partnership for the Goals).